The EVDEO Journal
Video marketing & production insights — from David Arond and the EVDEO Creations team.
Strategy, craft, and behind-the-scenes lessons from three decades of business video, live events, and cinematic storytelling in Tucson.
Welcome to the EVDEO Creations blog — a working notebook on how thoughtful video actually gets made. We cover video marketing strategy, TV commercials, live streaming and webcasts, documentaries, drone work, and the production decisions that make a business video worth watching.
Every article is written from real production experience: what to plan before the camera rolls, where a budget creates the most visible value, and how to turn one shoot into a month of content. Explore the latest below.
Video Marketing As the owner of EVDEO Creations, I start with a direct principle: choose the first video from the business bottleneck, not the format currently trending. A business video has to…
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Aerial Video & Drone As the owner of EVDEO Creations, I start with a direct principle: evaluate both creative judgment and operational preparation before a drone shoot. A business video has to do more…
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TV Commercials As the owner of EVDEO Creations, I start with a direct principle: every production stage protects the central promise of the campaign. A business video has to do more than…
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Digital Marketing Workshops As the owner of EVDEO Creations, I start with a direct principle: a simple repeatable process helps owners publish more consistently than chasing perfect equipment. A business video has to…
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Video Marketing As the owner of EVDEO Creations, I start with a direct principle: ask about the customer journey in concrete moments and let the customer use natural language. A business video…
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Digital Cinema As the owner of EVDEO Creations, I start with a direct principle: cinematic quality starts with story and visual intention, not expensive equipment alone. A business video has to do…
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Documentaries As the owner of EVDEO Creations, I start with a direct principle: follow the people affected by the mission so the story carries emotional proof. A business video has to…
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Live Video Webcasts As the owner of EVDEO Creations, I start with a direct principle: design interaction into the run of show instead of adding it at the end. A business video has…
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Cinematic stories, live experiences and video marketing built to move audiences.