The EVDEO Journal
Video marketing & production insights — from David Arond and the EVDEO Creations team.
Strategy, craft, and behind-the-scenes lessons from three decades of business video, live events, and cinematic storytelling in Tucson.
Welcome to the EVDEO Creations blog — a working notebook on how thoughtful video actually gets made. We cover video marketing strategy, TV commercials, live streaming and webcasts, documentaries, drone work, and the production decisions that make a business video worth watching.
Every article is written from real production experience: what to plan before the camera rolls, where a budget creates the most visible value, and how to turn one shoot into a month of content. Explore the latest below.
Live Video Streaming As the owner of EVDEO Creations, I start with a direct principle: redundancy must cover every failure point, not only internet access. A business video has to do more than…
Read Article →
Real Estate Video As the owner of EVDEO Creations, I start with a direct principle: let architecture and desert light set the visual rhythm. A business video has to do more than look…
Read Article →
Video Marketing As the owner of EVDEO Creations, I start with a direct principle: choose the first video from the business bottleneck, not the format currently trending. A business video has to…
Read Article →
Aerial Video & Drone As the owner of EVDEO Creations, I start with a direct principle: evaluate both creative judgment and operational preparation before a drone shoot. A business video has to do more…
Read Article →
TV Commercials As the owner of EVDEO Creations, I start with a direct principle: every production stage protects the central promise of the campaign. A business video has to do more than…
Read Article →
Digital Marketing Workshops As the owner of EVDEO Creations, I start with a direct principle: a simple repeatable process helps owners publish more consistently than chasing perfect equipment. A business video has to…
Read Article →
Video Marketing As the owner of EVDEO Creations, I start with a direct principle: ask about the customer journey in concrete moments and let the customer use natural language. A business video…
Read Article →
Digital Cinema As the owner of EVDEO Creations, I start with a direct principle: cinematic quality starts with story and visual intention, not expensive equipment alone. A business video has to do…
Read Article →
Cinematic stories, live experiences and video marketing built to move audiences.