The EVDEO Journal
Video marketing & production insights — from David Arond and the EVDEO Creations team.
Strategy, craft, and behind-the-scenes lessons from three decades of business video, live events, and cinematic storytelling in Tucson.
Welcome to the EVDEO Creations blog — a working notebook on how thoughtful video actually gets made. We cover video marketing strategy, TV commercials, live streaming and webcasts, documentaries, drone work, and the production decisions that make a business video worth watching.
Every article is written from real production experience: what to plan before the camera rolls, where a budget creates the most visible value, and how to turn one shoot into a month of content. Explore the latest below.
Live Video Streaming As the owner of EVDEO Creations, I start with a direct principle: treat every live stream as a broadcast with tested backups. A business video has to do more than…
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Real Estate Video As the owner of EVDEO Creations, I start with a direct principle: build the tour around the way a serious buyer experiences the property. A business video has to do…
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Aerial Video & Drone As the owner of EVDEO Creations, I start with a direct principle: use aerial footage only when height or movement reveals information ground footage cannot. A business video has to…
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TV Commercials As the owner of EVDEO Creations, I start with a direct principle: use a single memorable promise supported by proof and a clear response path. A business video has to…
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Video Marketing As the owner of EVDEO Creations, I start with a direct principle: define one audience, one problem, and one next action before production begins. A business video has to do…
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Cinematic stories, live experiences and video marketing built to move audiences.